https://www.ruby-chu.com/my-work daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/927e88cd-9e63-4a81-a11e-5da86cf2fa38/Hello+World+1.png https://www.ruby-chu.com/my-work/making-insurance-value-more-accessible monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dac7f465-5045-47ef-affe-edf5a63e41bb/reprojectioncropped.png My Work - Making insurance value more accessible https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/331ef61c-41a1-4939-827e-6b882753d569/state.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4a3b32cd-2c1e-4fc0-9150-8c89046a848c/UT+reprojection+1-1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/55f9d2d5-9839-44da-a1b2-f24a47e3afcf/UT+reprojection+1.png My Work - Making insurance value more accessible - Make it stand out User testing setting https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/73d65b5e-9e41-46e6-893e-b02349a0de9b/gueriila.jpg My Work - Making insurance value more accessible - Make it stand out guerrilla testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2ab43899-7cb0-42a3-a26e-4ad8e5af7269/googlechart.png My Work - Making insurance value more accessible - Make it stand out One of the exercise – studying what google chart can achieve https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0d05d143-505c-48c6-93ec-de87d75543ff/business+workshop.png My Work - Making insurance value more accessible - Make it stand out happy break time during our business workshop https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/38fa18be-58ac-49fe-a93b-05b758c79606/design+iternation+1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0bb1345c-4f1d-436e-865e-b3c2b5fb6e8f/iteration+example+1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f2588931-7761-48bc-bc98-e6f07017daac/iteration+1+solution.jpg My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6df65258-2dad-4aa2-8089-941fe02822b3/iternation+example+2.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0405a44f-b1a5-4564-a860-ff0e25d9b9ac/reprojection+sliding+behaviour.png My Work - Making insurance value more accessible - Make it stand out other exploration of sliding behaviour, we also discussed interaction possibilities with technical team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3ead1c2-6977-4422-a111-b5519a457ead/design+iteration+3.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f1d54e02-6dc4-4f86-a6ef-b665a0a468e8/table+version.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e9b1be81-7b25-4b62-8d48-03564b47db6d/table+every+5+year.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b8d6e9ba-f65e-4446-b0c7-98dbcff15f2f/reprojection-keungb.png My Work - Making insurance value more accessible - Make it stand out We have Keung To featuring our project in a TV ads (He is probably the most famous pop star in HK!) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98428fa7-b279-4748-bede-520fe5041c91/bloombergteam.png My Work - Making insurance value more accessible - Bloomberg Businessweek Financial Institution Awards 2021 HSBC Life Team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c3fb27a2-74fb-46ef-a4e9-1284196dcec8/asiaaward.png My Work - Making insurance value more accessible - Asia Insurance Industry Award Asia Insurance Industry Award – Innovation of the Year https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/778a8294-becb-42a3-9463-e1318d75ff07/tasksss.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bfef3499-833a-44cb-9b5b-4f9f99e0d693/AA-reprojection.png My Work - Making insurance value more accessible a screencap of our adobe analytics https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/998f5fab-b20d-4e0d-8e0d-29ad80a84146/workshop.png My Work - Making insurance value more accessible - Make it stand out I held a workshop to brainstorm and sketch together https://www.ruby-chu.com/my-work/reimagining-online-cookware-shopping-experience monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7aa60fcb-d329-4528-871c-1b3249484715/project+image.png My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1748eb7a-c815-41df-b73f-16dfdc8c7e1e/e-comm-competitor.png My Work - Reimagining online cookware shopping experience - Make it stand out example of competitors https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/a20e7b25-ee98-41f5-89b8-23499495c396/e-comm-success.png My Work - Reimagining online cookware shopping experience - Make it stand out example of successful brand https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ae70545b-5924-4ece-86ed-4a8e5e25a066/persona.jpg My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/15d0d015-3df8-4225-89ad-b6c3f0e3ec7a/e-comm-sketching.png My Work - Reimagining online cookware shopping experience - Make it stand out (left) me sketching (right) some old sketching https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dcbced75-d50b-4066-ad8d-8acb99cb0e32/e-comm-user+test.png My Work - Reimagining online cookware shopping experience - Make it stand out User testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6809044e-f769-4a81-8819-ae291503a1a2/e-comm-airtable.png My Work - Reimagining online cookware shopping experience - Make it stand out we use of airtable to record our data https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/72a3c42f-28d7-438d-a47c-8af4ba960966/e-comm-card+sorting.png My Work - Reimagining online cookware shopping experience - Make it stand out some card sorting exercise https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4aca7697-064c-4071-a7cc-b29ffd0c5d65/sizeguide.gif My Work - Reimagining online cookware shopping experience - Make it stand out Size Guide https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8c778f19-9438-4ec0-88d2-47182dd28cd1/Artboard.png My Work - Reimagining online cookware shopping experience - Make it stand out In-situ photography suggestion https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/21638e99-0416-4a84-9913-8abdb0bb3364/QuickV+GIF1.gif My Work - Reimagining online cookware shopping experience Quick view interaction https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/111eea5c-7b01-4323-ae23-c24e637241da/QuickV+GIF2.gif My Work - Reimagining online cookware shopping experience Open multiple quick views https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0107cac2-eaca-4551-b2e6-7505001dcb8d/Pots.png My Work - Reimagining online cookware shopping experience - Make it stand out Education of different cookware type https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/baeea833-ba21-443f-8929-a4fadcffed9e/e-com.gif My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8483b005-2d4a-4527-9e92-8f5ac09cef7f/dictionary+detail.png My Work - Reimagining online cookware shopping experience - Make it stand out Cookware Dictionary https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0eebca2c-1a0a-4e4d-8a13-a97455c93aa9/ecomworkshop2.png My Work - Reimagining online cookware shopping experience - Make it stand out some of the workshops to prioritise functionality & identify MVP https://www.ruby-chu.com/my-work/discovering-a-structure-for-insurance-sales-journey monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/26aae1fe-78e2-4859-be7f-a100bbfe1311/pdp+3-3.png My Work - Discovering a structure for insurance sales journey https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/16df3869-d026-4767-9e31-46af72eeab16/problem+in+HSBC.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/97124e39-5458-41d5-950a-fdc81c838ae6/tempImageR8KdYX.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out User test & interview process https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/be1911d2-00ed-4212-b2b9-84384c5d4d0c/freehand.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out a freehand board that we consolidated all the research finding https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1f82e63c-b32a-470a-ab5b-e1b8dbeda2f1/competitors.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8020051f-fc63-43bd-af76-7ec9112b9ab6/existing+journey+2.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/17f9f1b8-03b5-42f3-92d8-a19bca641968/tempImageRXkbyJ.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7465c262-5c72-417d-ac39-4416b00d7587/page+struvture.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/06817791-218a-4fd9-b509-08ea64641e2a/complexity.png My Work - Discovering a structure for insurance sales journey - Make it stand out Use of story-point as example to describe the complexity https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/9b27050d-e26c-4d28-9bd8-0cb52c5b22a2/analyse+product.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ad42d68e-3713-4458-9d63-c28d0d8231e8/businessworkshop+sales.png My Work - Discovering a structure for insurance sales journey - Make it stand out brainstorming with zoom annotation or freehand https://www.ruby-chu.com/my-work/8-lessons-learnt-in-hsbc monthly 0.5 2026-04-22 https://www.ruby-chu.com/my-work/how-we-challenged-a-given-boundary-and-counter-proposed monthly 0.5 2022-04-13 https://www.ruby-chu.com/my-work/the-first-ever-intranet-in-meyer-what-should-be-our-mvp monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/945e40ec-0dff-42c9-b40d-fe48a4b43523/project+image.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ec3de18c-02c5-4441-82d1-ed6a61a23d98/approach+interview.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b2bad1b6-b912-4a94-ad27-fdef1865757f/apprah+data+collection.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Document for the team to collect information from HR team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b3f9963d-86bd-413c-811f-e9543fb3b08a/approach+analysis.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out how our airtable look like https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d77efa3b-3bc1-4657-a8c2-5ad8cfb84602/MC-Map.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7fc6a8c2-4223-4b21-b6ee-99e345428527/problem+1.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3d4cf2f-b7c7-40a2-97be-1a130da5aa2a/2-Staff+Directory.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Staff Directory Design https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/065a2a21-967f-4103-b043-ae577f2b4fda/problem+1+photo+shooting.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Profile picture shooting session (Pre-launching Event) with our colleague in Thailand. Yes! We travelled to our Thailand office to meet and greet with them! https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8d4d7c07-8ac4-4e98-981d-eca002cdcfeb/problem+2.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e306e87b-dcea-4a80-8b87-5353627bc79c/Resource+1.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about HR procedure https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bb2ec75b-a3a7-4056-9f47-65ec693969fe/Resource+2.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about all internal system https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/19b7ba03-da8c-465f-9b1a-35dc46b1f4e3/Resource+3.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about company info https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98700f78-b286-45e9-8151-fa4c3e39fcaf/problem+3.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d518228a-6e14-4e52-942e-5104a70add04/4-Wiki.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out wiki landing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d4ab9ec5-e901-4d8e-9845-03d2e891cf62/4.2-Wiki+Add.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out editing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/da775a26-ba1c-4252-b855-6442755f8202/4.1.1-Wiki.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out the navigation https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fca87e63-5afe-4107-81e5-97eb8d15010c/trello.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our Trello board https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2db2f54b-84c4-4463-8cf1-09ff3b13b6d2/communicate+.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our product requirement documentation https://www.ruby-chu.com/my-work/a-small-twist-that-amplified-the-impact-making-document-upload-more-than-just-upload monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/28529a4b-8390-4f57-95c8-b8b23ccae5f9/doc+upload.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/349a7af5-9c31-4afc-a465-2d2061be77ff/hangseng+doc+upload.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out document upload journey from Hang Seng Bank (under HSBC Group) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/35794972-02d6-46a4-8267-08c794c108e7/UT.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out User Testing conducted in Sep 2020 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fa885f29-00b8-4423-923a-853714a8bf8c/3_2_1+-+Document-Upload+-+Existing+policy+1.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out “task based” experience https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/33ca0968-1082-4d01-88d6-9bd2d9291648/flow.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Extra entry point https://www.ruby-chu.com/my-work/category/Design+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Idea+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Visual+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Design+Iteration monthly 0.5 https://www.ruby-chu.com/my-work/category/Reflection monthly 0.5 https://www.ruby-chu.com/my-work/category/Research monthly 0.5 https://www.ruby-chu.com/my-work/category/Identifying+product+strategy monthly 0.5 https://www.ruby-chu.com/my-work/category/Research+%26+Design+Iteration monthly 0.5 https://www.ruby-chu.com/my-work/tag/Reflection monthly 0.5 https://www.ruby-chu.com/about daily 0.75 2026-04-22 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c0fc7924-9353-4c3e-b21e-86a55b147ee8/1111+1.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/5caeb4ed-a55f-4455-ace4-141ae1ea8f63/busin.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f47d8d25-ace4-48f3-85e0-1fc467b42284/weding.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d38bbe8f-b83f-46b1-a4f2-d38189f82560/hsbc.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1e1fa175-cecc-4e8a-8208-bfed10bd69c6/meyer.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0c96ea33-61d7-4f3f-8cc3-96d5e82e00af/cronos.png