https://www.ruby-chu.com/my-work daily 1.0 2026-04-22 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/927e88cd-9e63-4a81-a11e-5da86cf2fa38/Hello+World+1.png My Work https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8769c329-e657-429c-941a-32d0eacb0f22/table.jpg My Work - My work corner Work laptop Work magic mouse Moleskin for random brainstorming Recent read Ipad My sketches systematically categorised Work VPN Laptop Chargers Personal laptop Monitor that saves my neck Whiteboard for doodling Personal magic mouse Coffee in my mount fuji mug Moleskin notebook for marking down what I learnt (Moleskin LoTR edition) Muji notebook for meeting notes Moleskin daily planner (Harry Potter edition) My proud stationary collections Working from home since 2019. My setup has been moved, rethought, and optimised more times than some of my actual designs. Best usability test I've ever run. https://www.ruby-chu.com/my-work/making-insurance-value-more-accessible monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dac7f465-5045-47ef-affe-edf5a63e41bb/reprojectioncropped.png My Work - Making insurance value more accessible https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/331ef61c-41a1-4939-827e-6b882753d569/state.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4a3b32cd-2c1e-4fc0-9150-8c89046a848c/UT+reprojection+1-1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/55f9d2d5-9839-44da-a1b2-f24a47e3afcf/UT+reprojection+1.png My Work - Making insurance value more accessible - Make it stand out User testing setting https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/73d65b5e-9e41-46e6-893e-b02349a0de9b/gueriila.jpg My Work - Making insurance value more accessible - Make it stand out guerrilla testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2ab43899-7cb0-42a3-a26e-4ad8e5af7269/googlechart.png My Work - Making insurance value more accessible - Make it stand out One of the exercise – studying what google chart can achieve https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0d05d143-505c-48c6-93ec-de87d75543ff/business+workshop.png My Work - Making insurance value more accessible - Make it stand out happy break time during our business workshop https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/38fa18be-58ac-49fe-a93b-05b758c79606/design+iternation+1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0bb1345c-4f1d-436e-865e-b3c2b5fb6e8f/iteration+example+1.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f2588931-7761-48bc-bc98-e6f07017daac/iteration+1+solution.jpg My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6df65258-2dad-4aa2-8089-941fe02822b3/iternation+example+2.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0405a44f-b1a5-4564-a860-ff0e25d9b9ac/reprojection+sliding+behaviour.png My Work - Making insurance value more accessible - Make it stand out other exploration of sliding behaviour, we also discussed interaction possibilities with technical team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3ead1c2-6977-4422-a111-b5519a457ead/design+iteration+3.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f1d54e02-6dc4-4f86-a6ef-b665a0a468e8/table+version.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e9b1be81-7b25-4b62-8d48-03564b47db6d/table+every+5+year.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b8d6e9ba-f65e-4446-b0c7-98dbcff15f2f/reprojection-keungb.png My Work - Making insurance value more accessible - Make it stand out We have Keung To featuring our project in a TV ads (He is probably the most famous pop star in HK!) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98428fa7-b279-4748-bede-520fe5041c91/bloombergteam.png My Work - Making insurance value more accessible - Bloomberg Businessweek Financial Institution Awards 2021 HSBC Life Team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c3fb27a2-74fb-46ef-a4e9-1284196dcec8/asiaaward.png My Work - Making insurance value more accessible - Asia Insurance Industry Award Asia Insurance Industry Award – Innovation of the Year https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/778a8294-becb-42a3-9463-e1318d75ff07/tasksss.png My Work - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bfef3499-833a-44cb-9b5b-4f9f99e0d693/AA-reprojection.png My Work - Making insurance value more accessible a screencap of our adobe analytics https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/998f5fab-b20d-4e0d-8e0d-29ad80a84146/workshop.png My Work - Making insurance value more accessible - Make it stand out I held a workshop to brainstorm and sketch together https://www.ruby-chu.com/my-work/reimagining-online-cookware-shopping-experience monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7aa60fcb-d329-4528-871c-1b3249484715/project+image.png My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1748eb7a-c815-41df-b73f-16dfdc8c7e1e/e-comm-competitor.png My Work - Reimagining online cookware shopping experience - Make it stand out example of competitors https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/a20e7b25-ee98-41f5-89b8-23499495c396/e-comm-success.png My Work - Reimagining online cookware shopping experience - Make it stand out example of successful brand https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ae70545b-5924-4ece-86ed-4a8e5e25a066/persona.jpg My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/15d0d015-3df8-4225-89ad-b6c3f0e3ec7a/e-comm-sketching.png My Work - Reimagining online cookware shopping experience - Make it stand out (left) me sketching (right) some old sketching https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dcbced75-d50b-4066-ad8d-8acb99cb0e32/e-comm-user+test.png My Work - Reimagining online cookware shopping experience - Make it stand out User testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6809044e-f769-4a81-8819-ae291503a1a2/e-comm-airtable.png My Work - Reimagining online cookware shopping experience - Make it stand out we use of airtable to record our data https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/72a3c42f-28d7-438d-a47c-8af4ba960966/e-comm-card+sorting.png My Work - Reimagining online cookware shopping experience - Make it stand out some card sorting exercise https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4aca7697-064c-4071-a7cc-b29ffd0c5d65/sizeguide.gif My Work - Reimagining online cookware shopping experience - Make it stand out Size Guide https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8c778f19-9438-4ec0-88d2-47182dd28cd1/Artboard.png My Work - Reimagining online cookware shopping experience - Make it stand out In-situ photography suggestion https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/21638e99-0416-4a84-9913-8abdb0bb3364/QuickV+GIF1.gif My Work - Reimagining online cookware shopping experience Quick view interaction https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/111eea5c-7b01-4323-ae23-c24e637241da/QuickV+GIF2.gif My Work - Reimagining online cookware shopping experience Open multiple quick views https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0107cac2-eaca-4551-b2e6-7505001dcb8d/Pots.png My Work - Reimagining online cookware shopping experience - Make it stand out Education of different cookware type https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/baeea833-ba21-443f-8929-a4fadcffed9e/e-com.gif My Work - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8483b005-2d4a-4527-9e92-8f5ac09cef7f/dictionary+detail.png My Work - Reimagining online cookware shopping experience - Make it stand out Cookware Dictionary https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0eebca2c-1a0a-4e4d-8a13-a97455c93aa9/ecomworkshop2.png My Work - Reimagining online cookware shopping experience - Make it stand out some of the workshops to prioritise functionality & identify MVP https://www.ruby-chu.com/my-work/discovering-a-structure-for-insurance-sales-journey monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/26aae1fe-78e2-4859-be7f-a100bbfe1311/pdp+3-3.png My Work - Discovering a structure for insurance sales journey https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/16df3869-d026-4767-9e31-46af72eeab16/problem+in+HSBC.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/97124e39-5458-41d5-950a-fdc81c838ae6/tempImageR8KdYX.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out User test & interview process https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/be1911d2-00ed-4212-b2b9-84384c5d4d0c/freehand.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out a freehand board that we consolidated all the research finding https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1f82e63c-b32a-470a-ab5b-e1b8dbeda2f1/competitors.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8020051f-fc63-43bd-af76-7ec9112b9ab6/existing+journey+2.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/17f9f1b8-03b5-42f3-92d8-a19bca641968/tempImageRXkbyJ.jpg My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7465c262-5c72-417d-ac39-4416b00d7587/page+struvture.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/06817791-218a-4fd9-b509-08ea64641e2a/complexity.png My Work - Discovering a structure for insurance sales journey - Make it stand out Use of story-point as example to describe the complexity https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/9b27050d-e26c-4d28-9bd8-0cb52c5b22a2/analyse+product.png My Work - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ad42d68e-3713-4458-9d63-c28d0d8231e8/businessworkshop+sales.png My Work - Discovering a structure for insurance sales journey - Make it stand out brainstorming with zoom annotation or freehand https://www.ruby-chu.com/my-work/8-lessons-learnt-in-hsbc monthly 0.5 2026-04-09 https://www.ruby-chu.com/my-work/how-we-challenged-a-given-boundary-and-counter-proposed monthly 0.5 2022-04-13 https://www.ruby-chu.com/my-work/the-first-ever-intranet-in-meyer-what-should-be-our-mvp monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/945e40ec-0dff-42c9-b40d-fe48a4b43523/project+image.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ec3de18c-02c5-4441-82d1-ed6a61a23d98/approach+interview.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b2bad1b6-b912-4a94-ad27-fdef1865757f/apprah+data+collection.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Document for the team to collect information from HR team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b3f9963d-86bd-413c-811f-e9543fb3b08a/approach+analysis.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out how our airtable look like https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d77efa3b-3bc1-4657-a8c2-5ad8cfb84602/MC-Map.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7fc6a8c2-4223-4b21-b6ee-99e345428527/problem+1.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3d4cf2f-b7c7-40a2-97be-1a130da5aa2a/2-Staff+Directory.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Staff Directory Design https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/065a2a21-967f-4103-b043-ae577f2b4fda/problem+1+photo+shooting.jpg My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Profile picture shooting session (Pre-launching Event) with our colleague in Thailand. Yes! We travelled to our Thailand office to meet and greet with them! https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8d4d7c07-8ac4-4e98-981d-eca002cdcfeb/problem+2.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e306e87b-dcea-4a80-8b87-5353627bc79c/Resource+1.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about HR procedure https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bb2ec75b-a3a7-4056-9f47-65ec693969fe/Resource+2.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about all internal system https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/19b7ba03-da8c-465f-9b1a-35dc46b1f4e3/Resource+3.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about company info https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98700f78-b286-45e9-8151-fa4c3e39fcaf/problem+3.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d518228a-6e14-4e52-942e-5104a70add04/4-Wiki.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out wiki landing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d4ab9ec5-e901-4d8e-9845-03d2e891cf62/4.2-Wiki+Add.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out editing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/da775a26-ba1c-4252-b855-6442755f8202/4.1.1-Wiki.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out the navigation https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fca87e63-5afe-4107-81e5-97eb8d15010c/trello.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our Trello board https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2db2f54b-84c4-4463-8cf1-09ff3b13b6d2/communicate+.png My Work - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our product requirement documentation https://www.ruby-chu.com/my-work/a-small-twist-that-amplified-the-impact-making-document-upload-more-than-just-upload monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/28529a4b-8390-4f57-95c8-b8b23ccae5f9/doc+upload.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/349a7af5-9c31-4afc-a465-2d2061be77ff/hangseng+doc+upload.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out document upload journey from Hang Seng Bank (under HSBC Group) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/35794972-02d6-46a4-8267-08c794c108e7/UT.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out User Testing conducted in Sep 2020 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fa885f29-00b8-4423-923a-853714a8bf8c/3_2_1+-+Document-Upload+-+Existing+policy+1.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out “task based” experience https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/33ca0968-1082-4d01-88d6-9bd2d9291648/flow.png My Work - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Extra entry point https://www.ruby-chu.com/my-work/category/Design+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Idea+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Visual+Exploration monthly 0.5 https://www.ruby-chu.com/my-work/category/Design+Iteration monthly 0.5 https://www.ruby-chu.com/my-work/category/Reflection monthly 0.5 https://www.ruby-chu.com/my-work/category/Research monthly 0.5 https://www.ruby-chu.com/my-work/category/Identifying+product+strategy monthly 0.5 https://www.ruby-chu.com/my-work/category/Research+%26+Design+Iteration monthly 0.5 https://www.ruby-chu.com/my-work/tag/Reflection monthly 0.5 https://www.ruby-chu.com/about daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c0fc7924-9353-4c3e-b21e-86a55b147ee8/1111+1.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/5caeb4ed-a55f-4455-ace4-141ae1ea8f63/busin.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f47d8d25-ace4-48f3-85e0-1fc467b42284/weding.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d38bbe8f-b83f-46b1-a4f2-d38189f82560/hsbc.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1e1fa175-cecc-4e8a-8208-bfed10bd69c6/meyer.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0c96ea33-61d7-4f3f-8cc3-96d5e82e00af/cronos.png