https://www.ruby-chu.com/case-studies daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/927e88cd-9e63-4a81-a11e-5da86cf2fa38/Hello+World+1.png Case studies https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8769c329-e657-429c-941a-32d0eacb0f22/table.jpg Case studies - My work corner Work laptop Work magic mouse Moleskin for random brainstorming Recent read Ipad My sketches systematically categorised Work VPN Laptop Chargers Personal laptop Monitor that saves my neck Whiteboard for doodling Personal magic mouse Coffee in my mount fuji mug Moleskin notebook for marking down what I learnt (Moleskin LoTR edition) Muji notebook for meeting notes Moleskin daily planner (Harry Potter edition) My proud stationary collections Working from home since 2019. My setup has been moved, rethought, and optimised more times than some of my actual designs. Best usability test I've ever run. https://www.ruby-chu.com/case-studies/making-insurance-value-more-accessible monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dac7f465-5045-47ef-affe-edf5a63e41bb/reprojectioncropped.png Case studies - Making insurance value more accessible https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/331ef61c-41a1-4939-827e-6b882753d569/state.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4a3b32cd-2c1e-4fc0-9150-8c89046a848c/UT+reprojection+1-1.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/55f9d2d5-9839-44da-a1b2-f24a47e3afcf/UT+reprojection+1.png Case studies - Making insurance value more accessible - Make it stand out User testing setting https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/73d65b5e-9e41-46e6-893e-b02349a0de9b/gueriila.jpg Case studies - Making insurance value more accessible - Make it stand out guerrilla testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2ab43899-7cb0-42a3-a26e-4ad8e5af7269/googlechart.png Case studies - Making insurance value more accessible - Make it stand out One of the exercise – studying what google chart can achieve https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0d05d143-505c-48c6-93ec-de87d75543ff/business+workshop.png Case studies - Making insurance value more accessible - Make it stand out happy break time during our business workshop https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/38fa18be-58ac-49fe-a93b-05b758c79606/design+iternation+1.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0bb1345c-4f1d-436e-865e-b3c2b5fb6e8f/iteration+example+1.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f2588931-7761-48bc-bc98-e6f07017daac/iteration+1+solution.jpg Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6df65258-2dad-4aa2-8089-941fe02822b3/iternation+example+2.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0405a44f-b1a5-4564-a860-ff0e25d9b9ac/reprojection+sliding+behaviour.png Case studies - Making insurance value more accessible - Make it stand out other exploration of sliding behaviour, we also discussed interaction possibilities with technical team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3ead1c2-6977-4422-a111-b5519a457ead/design+iteration+3.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f1d54e02-6dc4-4f86-a6ef-b665a0a468e8/table+version.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e9b1be81-7b25-4b62-8d48-03564b47db6d/table+every+5+year.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b8d6e9ba-f65e-4446-b0c7-98dbcff15f2f/reprojection-keungb.png Case studies - Making insurance value more accessible - Make it stand out We have Keung To featuring our project in a TV ads (He is probably the most famous pop star in HK!) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98428fa7-b279-4748-bede-520fe5041c91/bloombergteam.png Case studies - Making insurance value more accessible - Bloomberg Businessweek Financial Institution Awards 2021 HSBC Life Team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c3fb27a2-74fb-46ef-a4e9-1284196dcec8/asiaaward.png Case studies - Making insurance value more accessible - Asia Insurance Industry Award Asia Insurance Industry Award – Innovation of the Year https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/778a8294-becb-42a3-9463-e1318d75ff07/tasksss.png Case studies - Making insurance value more accessible - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bfef3499-833a-44cb-9b5b-4f9f99e0d693/AA-reprojection.png Case studies - Making insurance value more accessible a screencap of our adobe analytics https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/998f5fab-b20d-4e0d-8e0d-29ad80a84146/workshop.png Case studies - Making insurance value more accessible - Make it stand out I held a workshop to brainstorm and sketch together https://www.ruby-chu.com/case-studies/reimagining-online-cookware-shopping-experience monthly 0.5 2026-04-09 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7aa60fcb-d329-4528-871c-1b3249484715/project+image.png Case studies - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1748eb7a-c815-41df-b73f-16dfdc8c7e1e/e-comm-competitor.png Case studies - Reimagining online cookware shopping experience - Make it stand out example of competitors https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/a20e7b25-ee98-41f5-89b8-23499495c396/e-comm-success.png Case studies - Reimagining online cookware shopping experience - Make it stand out example of successful brand https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ae70545b-5924-4ece-86ed-4a8e5e25a066/persona.jpg Case studies - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/15d0d015-3df8-4225-89ad-b6c3f0e3ec7a/e-comm-sketching.png Case studies - Reimagining online cookware shopping experience - Make it stand out (left) me sketching (right) some old sketching https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/dcbced75-d50b-4066-ad8d-8acb99cb0e32/e-comm-user+test.png Case studies - Reimagining online cookware shopping experience - Make it stand out User testing https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/6809044e-f769-4a81-8819-ae291503a1a2/e-comm-airtable.png Case studies - Reimagining online cookware shopping experience - Make it stand out we use of airtable to record our data https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/72a3c42f-28d7-438d-a47c-8af4ba960966/e-comm-card+sorting.png Case studies - Reimagining online cookware shopping experience - Make it stand out some card sorting exercise https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/4aca7697-064c-4071-a7cc-b29ffd0c5d65/sizeguide.gif Case studies - Reimagining online cookware shopping experience - Make it stand out Size Guide https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8c778f19-9438-4ec0-88d2-47182dd28cd1/Artboard.png Case studies - Reimagining online cookware shopping experience - Make it stand out In-situ photography suggestion https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/21638e99-0416-4a84-9913-8abdb0bb3364/QuickV+GIF1.gif Case studies - Reimagining online cookware shopping experience Quick view interaction https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/111eea5c-7b01-4323-ae23-c24e637241da/QuickV+GIF2.gif Case studies - Reimagining online cookware shopping experience Open multiple quick views https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0107cac2-eaca-4551-b2e6-7505001dcb8d/Pots.png Case studies - Reimagining online cookware shopping experience - Make it stand out Education of different cookware type https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/baeea833-ba21-443f-8929-a4fadcffed9e/e-com.gif Case studies - Reimagining online cookware shopping experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8483b005-2d4a-4527-9e92-8f5ac09cef7f/dictionary+detail.png Case studies - Reimagining online cookware shopping experience - Make it stand out Cookware Dictionary https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0eebca2c-1a0a-4e4d-8a13-a97455c93aa9/ecomworkshop2.png Case studies - Reimagining online cookware shopping experience - Make it stand out some of the workshops to prioritise functionality & identify MVP https://www.ruby-chu.com/case-studies/discovering-a-structure-for-insurance-sales-journey monthly 0.5 2023-01-18 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/26aae1fe-78e2-4859-be7f-a100bbfe1311/pdp+3-3.png Case studies - Discovering a structure for insurance sales journey https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/16df3869-d026-4767-9e31-46af72eeab16/problem+in+HSBC.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/97124e39-5458-41d5-950a-fdc81c838ae6/tempImageR8KdYX.jpg Case studies - Discovering a structure for insurance sales journey - Make it stand out User test & interview process https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/be1911d2-00ed-4212-b2b9-84384c5d4d0c/freehand.jpg Case studies - Discovering a structure for insurance sales journey - Make it stand out a freehand board that we consolidated all the research finding https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1f82e63c-b32a-470a-ab5b-e1b8dbeda2f1/competitors.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8020051f-fc63-43bd-af76-7ec9112b9ab6/existing+journey+2.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/17f9f1b8-03b5-42f3-92d8-a19bca641968/tempImageRXkbyJ.jpg Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7465c262-5c72-417d-ac39-4416b00d7587/page+struvture.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/06817791-218a-4fd9-b509-08ea64641e2a/complexity.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Use of story-point as example to describe the complexity https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/9b27050d-e26c-4d28-9bd8-0cb52c5b22a2/analyse+product.png Case studies - Discovering a structure for insurance sales journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ad42d68e-3713-4458-9d63-c28d0d8231e8/businessworkshop+sales.png Case studies - Discovering a structure for insurance sales journey - Make it stand out brainstorming with zoom annotation or freehand https://www.ruby-chu.com/case-studies/8-lessons-learnt-in-hsbc monthly 0.5 2026-04-09 https://www.ruby-chu.com/case-studies/how-we-challenged-a-given-boundary-and-counter-proposed monthly 0.5 2022-04-13 https://www.ruby-chu.com/case-studies/the-first-ever-intranet-in-meyer-what-should-be-our-mvp monthly 0.5 2022-07-12 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/945e40ec-0dff-42c9-b40d-fe48a4b43523/project+image.jpg Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/ec3de18c-02c5-4441-82d1-ed6a61a23d98/approach+interview.jpg Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b2bad1b6-b912-4a94-ad27-fdef1865757f/apprah+data+collection.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Document for the team to collect information from HR team https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/b3f9963d-86bd-413c-811f-e9543fb3b08a/approach+analysis.jpg Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out how our airtable look like https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d77efa3b-3bc1-4657-a8c2-5ad8cfb84602/MC-Map.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/7fc6a8c2-4223-4b21-b6ee-99e345428527/problem+1.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e3d4cf2f-b7c7-40a2-97be-1a130da5aa2a/2-Staff+Directory.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Staff Directory Design https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/065a2a21-967f-4103-b043-ae577f2b4fda/problem+1+photo+shooting.jpg Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Profile picture shooting session (Pre-launching Event) with our colleague in Thailand. Yes! We travelled to our Thailand office to meet and greet with them! https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/8d4d7c07-8ac4-4e98-981d-eca002cdcfeb/problem+2.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/e306e87b-dcea-4a80-8b87-5353627bc79c/Resource+1.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about HR procedure https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/bb2ec75b-a3a7-4056-9f47-65ec693969fe/Resource+2.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about all internal system https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/19b7ba03-da8c-465f-9b1a-35dc46b1f4e3/Resource+3.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Resource page about company info https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/98700f78-b286-45e9-8151-fa4c3e39fcaf/problem+3.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d518228a-6e14-4e52-942e-5104a70add04/4-Wiki.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out wiki landing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d4ab9ec5-e901-4d8e-9845-03d2e891cf62/4.2-Wiki+Add.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out editing page https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/da775a26-ba1c-4252-b855-6442755f8202/4.1.1-Wiki.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out the navigation https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fca87e63-5afe-4107-81e5-97eb8d15010c/trello.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our Trello board https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/2db2f54b-84c4-4463-8cf1-09ff3b13b6d2/communicate+.png Case studies - The first-ever intranet in Meyer – What should be our MVP? - Make it stand out Our product requirement documentation https://www.ruby-chu.com/case-studies/a-small-twist-that-amplified-the-impact-making-document-upload-more-than-just-upload monthly 0.5 2022-03-20 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/28529a4b-8390-4f57-95c8-b8b23ccae5f9/doc+upload.png Case studies - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/349a7af5-9c31-4afc-a465-2d2061be77ff/hangseng+doc+upload.png Case studies - A small twist that amplified the impact – making document upload more than just upload - Make it stand out document upload journey from Hang Seng Bank (under HSBC Group) https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/35794972-02d6-46a4-8267-08c794c108e7/UT.png Case studies - A small twist that amplified the impact – making document upload more than just upload - Make it stand out User Testing conducted in Sep 2020 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/fa885f29-00b8-4423-923a-853714a8bf8c/3_2_1+-+Document-Upload+-+Existing+policy+1.png Case studies - A small twist that amplified the impact – making document upload more than just upload - Make it stand out “task based” experience https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/33ca0968-1082-4d01-88d6-9bd2d9291648/flow.png Case studies - A small twist that amplified the impact – making document upload more than just upload - Make it stand out Extra entry point https://www.ruby-chu.com/case-studies/category/Design+Exploration monthly 0.5 https://www.ruby-chu.com/case-studies/category/Idea+Exploration monthly 0.5 https://www.ruby-chu.com/case-studies/category/Visual+Exploration monthly 0.5 https://www.ruby-chu.com/case-studies/category/Design+Iteration monthly 0.5 https://www.ruby-chu.com/case-studies/category/Reflection monthly 0.5 https://www.ruby-chu.com/case-studies/category/Research monthly 0.5 https://www.ruby-chu.com/case-studies/category/Identifying+product+strategy monthly 0.5 https://www.ruby-chu.com/case-studies/category/Research+%26+Design+Iteration monthly 0.5 https://www.ruby-chu.com/case-studies/tag/Reflection monthly 0.5 https://www.ruby-chu.com/about daily 0.75 2026-04-08 https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/c0fc7924-9353-4c3e-b21e-86a55b147ee8/1111+1.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/5caeb4ed-a55f-4455-ace4-141ae1ea8f63/busin.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/f47d8d25-ace4-48f3-85e0-1fc467b42284/weding.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/d38bbe8f-b83f-46b1-a4f2-d38189f82560/hsbc.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1e1fa175-cecc-4e8a-8208-bfed10bd69c6/meyer.png https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/0c96ea33-61d7-4f3f-8cc3-96d5e82e00af/cronos.png