I love my life, I love my work. I love finding problems to solve, understanding why people do what they do, and that moment when something just clicks. It genuinely excites me. I feels alive.
When I'm not designing, I sketch. I love recording scenes, really observing a moment and capturing it exactly the way I see it.
![📍Charlotte Road, London
It made my day when some strangers walked by and encouraged me to keep drawing. That little bit of kindness inspired me to make my first post ;]
#sketch #drawing #london](https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1775648699052-57YW2W20EQWVAXNCX8TX/image-asset.jpeg)
My Stories
Where it all started
My first job was at a startup agency building products across blockchain, facial recognition, and IoT. A bunch of fresh grads figuring it out together — first time in Sketch, first time in a scrum, first time sitting next to a developer watching code turn into something real. I was the only designer, building UI, running user research, piecing together design systems entirely on my own. It was fast, scrappy, and honestly the best way to learn.
Sept 2016 – Dec 2017 | Businsoft | UXUI Designer
The business that wasn't ready yet
Helping my brother plan his wedding, I spotted a gap: nobody in the industry was branding weddings as a whole. One style, carried through everything: the invitations, the florals, the venue, the bouquet. Tailored to each couple.
It took off fast. And fell apart just as quickly. Not because the idea was wrong — it was actually good. But I was young, running design and client work solo, and the pressure became suffocating. I learned the hard way that ambition alone isn't enough.
Jun 2017 – Dec 2017 | Self-employed wedding decoration
What corporate taught me
I joined HSBC to challenge myself. No more hiding in the corner, I wanted to see how the big leagues worked. I got rigorous scrum processes, global stakeholders, and projects that actually moved slowly enough to get right.
I stopped waiting to be asked and started initiating. Research projects, communication bridges, conversations with business stakeholders across the world. Three years in, I grew from IC to manager — and figured out what it actually means to lead and make an impact on a product, not just contribute to one.
Read my blog post about lessons learnt in HSBC
Sep 2019 – Aug 2022 | HSBC | UX Design Lead
The user research years
After the wedding business, I took a moment to reflect. What did I actually love? Talking to people. Understanding why they do things the way they do. That curiosity led me to a cookware company being a UX researcher. Real conversations with real home cooks, how they choose, use, and buy cookware. It made me a better listener. That work eventually fed into global projects, collaborating with marketing teams across the world to improve the digital shopping experience.
Jan 2018 – Jun 2019 | Meyer | UX Specialist
Designing web3 for mass adoption
Web3 is built by early adopters, for early adopters. When I first joined, I was genuinely lost. Pages and pages of gitbook docs to read through, and after all that, still confusing, because it's written in engineering language. Normal users were never really part of the consideration.
But I love how alive this industry is, how fast it moves, how liberating decentralised finance can be. My job is to translate that into something real people can actually use.
Aug 2022 – Present | Cronos Labs | Design Director