I love design. I love finding problems to solve, understanding why people do what they do, and that moment when something just clicks. It genuinely excites me. I feels alive.
When I'm not designing, I sketch. I love recording scenes, really observing a moment and capturing it exactly the way I see it.
![📍Charlotte Road, London
It made my day when some strangers walked by and encouraged me to keep drawing. That little bit of kindness inspired me to make my first post ;]
#sketch #drawing #london](https://images.squarespace-cdn.com/content/v1/622df0e3203c234401b0cfc5/1775648699052-57YW2W20EQWVAXNCX8TX/image-asset.jpeg)
My Stories
Where it all started
My first job was at a startup agency building products across blockchain, facial recognition, and IoT. A bunch of fresh grads figuring it out together — first time in Sketch, first time in a scrum, first time sitting next to a developer watching code turn into something real. I was the only designer, building UI, running user research, piecing together design systems entirely on my own. It was fast, scrappy, and very fun.
Sept 2016 – Dec 2017 | Businsoft | UXUI Designer
The business that wasn't ready yet
Helping my brother plan his wedding, I spotted a gap. Nobody was branding weddings as a whole. The invitations, florals, venue, bouquet, all designed together, tailored to each couple. So I built that business myself.
It took off fast. And fell apart just as quickly. The idea was good, but I was young, doing everything alone, and the pressure got to me. I learned the hard way that ambition alone isn't enough.
Jun 2017 – Dec 2017 | Self-employed wedding decoration
What corporate taught me
I joined HSBC to challenge myself. No more hiding in the corner. I wanted to see how big, complex organisations actually worked. Rigorous processes, global stakeholders, and the kind of projects that move slow enough to get right.
I stopped waiting and started initiating. Research, stakeholder conversations, bridging gaps between teams worldwide. Three years in, I grew from IC to manager and learned the difference between contributing to a product and actually leading one.
Read more: lessons I learned at HSBC
Sep 2019 – Aug 2022 | HSBC | UX Design Lead
The user research years
After the wedding business, I took a moment to reflect. What did I actually love? Talking to people. Understanding why they do things the way they do.
That curiosity led me to UX research at a cookware company. I got to speak with home cooks across the world and learn how they choose, use, and buy cookware. It built my research skills and showed me how wide the world really is.
Jan 2018 – Jun 2019 | Meyer | UX Specialist
Designing web3 for mass adoption
Web3 is built by early adopters, for early adopters. When I first joined, I was genuinely lost. I read through pages and pages of docs and came out more confused than when I started. I even questioned if it was right for me.
But then I saw what it could actually be. How alive this industry is, how fast it moves, how liberating decentralised finance can be. That's when I knew : How much potential it has for people who've never had access to any of this. That's what I'm here for.
Aug 2022 – Present | Cronos Labs | Design Director