How we challenged a given boundary and counter-proposed?

a 7-min video sharing you our e-medical card project story

This project is about how we digitalised a medical card experience. In the case study video, I will walk you through the journey of how we challenged the original requirement, pushed some boundaries, and conducted some quick and dirty guerrilla research.

📁 Project

E-Medical Card (2021)

💪 My role

Leading the UX UI team + Coordinating with product owner, product team, stakeholders and development team

📍Market

Hong Kong

👥 Target audiences

All existing medical insurance customers in HSBC

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What to expect from the video

• How we challenge the requirement from stakeholders

• How we counter-propose a better solution

• How we conduct guerrilla testing quick and dirty

• How we analyse solution from multiples perspective (customers, brand, accessibility, etc.)

• How we envision our project Day 2