I'm Ruby, a designer. I create to find meaning — in people, in problems, in the world around me. I'm still learning, and I hope I always will be.
Making insurance value more accessible
An award winning project on how we visualised insurance value – information became more accessible to our customers. The case studies shared some of our design iteration, how we evolved from day 1 to the final solution.
(5 mins read)
Reimagining online cookware shopping experience
The case study talked about how we reimagine cookware online store for Meyer – a new brand that focuses on high-quality products that help people create better food. We were looking for a e-commerce site with strong brand presence with great story-telling.
(5 mins read)
Discovering a structure for insurance sales journey
This is the story of how we explored a structure and reusable template for all insurance sales journey in HK & UK. The goal was to provide effective story-telling in a lengthy-yet-smooth journey. The following case study will talk about how we came up with the solution by internal research and external research to understand insurance product and customers’ needs.
(5 mins read)
8 Lessons Learnt in HSBC
Some lessons learnt across 3 years in HSBC, the story of me transforming from a designers who hide into the corner to someone who never shy away from sharing my work.
(3 mins read)
How we challenged a given boundary and counter-proposed?
This project is about how we digitalised a medical card experience. In the case study video, I will walk you through the journey of how we challenged the original requirement, pushed some boundaries, and conducted some quick and dirty guerrilla research.
(7 mins video)
The first-ever intranet in Meyer – What should be our MVP?
Meyer is one of the largest cookware manufacturer in the world with office located over thirteen countries. While the company was expanding very quickly, staff were disconnected with others and the company. Therefore, this project was to create the first intranet that re-connect everyone in the company. The case study talked about how we use research to define our most important functionality.
(4 mins read)
A small twist that amplified the impact – making document upload more than just upload
In the beginning of the project, we were given a very straight forward requirement, to develop a page for uploading forms and supporting documents. The following case study will tell you how we twisted the idea and able to achieve way more than just document uploading.
(4 mins read)