I'm Ruby, designer. I love design, I love understanding people, and I believe the two together can change things. Still figuring out how, here’s my journey.
My work corner
Work laptop
Work magic mouse
Moleskin for random brainstorming
Recent read
Ipad
My sketches systematically categorised
Work VPN
Laptop Chargers
Personal laptop
Monitor that saves my neck
Whiteboard for doodling
Personal magic mouse
Coffee in my mount fuji mug
Moleskin notebook for marking down what I learnt (Moleskin LoTR edition)
Muji notebook for meeting notes
Moleskin daily planner (Harry Potter edition)
My proud stationary collections
Working from home since 2019. My setup has been moved, rethought, and optimised more times than some of my actual designs. Best usability test I've ever run.
Case Studies
What you’ll read – 90% the process, 10% the final outcomes.
Making insurance value more accessible
An award winning project on how we visualised insurance value – information became more accessible to our customers. The case studies shared some of our design iteration, how we evolved from day 1 to the final solution.
(5 mins read)
Reimagining online cookware shopping experience
The case study talked about how we reimagine cookware online store for Meyer – a new brand that focuses on high-quality products that help people create better food. We were looking for a e-commerce site with strong brand presence with great story-telling.
(5 mins read)