I'm Ruby, designer. I love design, I love understanding people, and I believe the two together can change things. Still figuring out how, here’s my journey. 

My work corner

  1. Work laptop

  2. Work magic mouse

  3. Moleskin for random brainstorming

  4. Recent read

  5. Ipad

  6. My sketches systematically categorised

  7. Work VPN

  8. Laptop Chargers

  9. Personal laptop

  10. Monitor that saves my neck

  11. Whiteboard for doodling

  12. Personal magic mouse

  13. Coffee in my mount fuji mug

  14. Moleskin notebook for marking down what I learnt (Moleskin LoTR edition)

  15. Muji notebook for meeting notes

  16. Moleskin daily planner (Harry Potter edition)

  17. My proud stationary collections

Working from home since 2019. My setup has been moved, rethought, and optimised more times than some of my actual designs. Best usability test I've ever run.

Case Studies

What you’ll read – 90% the process, 10% the final outcomes.

Discovering a structure for insurance sales journey
Identifying product strategy, Idea Exploration Wing Nam Chu Identifying product strategy, Idea Exploration Wing Nam Chu

Discovering a structure for insurance sales journey

This is the story of how we explored a structure and reusable template for all insurance sales journey in HK & UK. The goal was to provide effective story-telling in a lengthy-yet-smooth journey. The following case study will talk about how we came up with the solution by internal research and external research to understand insurance product and customers’ needs.

(5 mins read)

Read More